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SportsTotal GmbH - www.sportstotal.com

Marketing

Marketing

Mladen Petric: Testimonial of Imtech Technik Camp 2010
Benedikt Höwedes: Nutella Testiominal 2010 & 2011
Eren Derdiyok: Photoshoot for a fashion magazine

Offering first-class service to a professional football player and answering questions concerning the job itself is one thing.

But we also have answers for in-depth questions.

Popular football players aren’t just idols, they are being admired by thousands of fans and therefore interesting clients for companies.

Professional football players – not only national team players – are commonly used as brand ambassador, testimonial, patrons or to project a positive image.

This is exactly, where the SportsTotal marketing strategists come into light. Our main goal is to support these professional football players, especially in the areas of marketing and public relations. We focus on intensifying name recognition and creating a positive image rather than economical aspects.

Credibility, authenticity and distinctiveness are amongst the top priorities. Football players are not only interesting in their kit, but it is their performance in the game, which makes them interesting for potential economical partners.

Mladen Petric for instance embodies the technical coach for Imtech, Toni Kroos obviously feels comfortable in his adidas equipment, and Benedikt Höwedes promotes Nutella. Dozens of other examples demonstrate our successful and professional way of working in this area.

Our marketing efforts however continue beyond supporting football players. We also distribute and organise health workshops for companies and other clients in cooperation with the German Sports University Cologne.

Because of our vast network in sports and business, we offer companies and agencies full-service in the field of merchandising, event and promotion, and can refer to an illustrious list of references.